New York Telegraph
NewYorkTelegraph.com Saturday 11th February 2012 Issue 2012/42
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    Man Wearing Mask Might Save an Unloved Sport: Scott Soshnick
    Source: Business Week
    Wednesday 10th March, 2010  

    Endorsements aren't. They're much simpler. Company X pays athlete Y, who enriches himself by hawking some product he may or may not believe in.

    Only Miller isn't moving to cash in on... ...

    Read the full story at Business Week


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